Client: Longhorndecks.
Industry: Longhorndeck.
Project by: Hyperlocal Marketing Solutions
🧩 Project Brief:
Longhorn Decks is the leading provider of outdoor living for Lee’s Summit, Missouri, specializing in custom decks, patios, masonry, and landscaping.
🚧 Key Challenges:
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Outdated design with no modern UX focus
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No structured service pages or calls-to-action
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No SEO foundation or local search optimization
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Ineffective mobile layout leading to high bounce rates
🛠 Our Strategy & Execution:
We took a multi-stage approach to build a scalable and high-performing digital asset tailored to Saloon Cuts’ unique needs.
✅ Custom Web Design & Build
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Designed a sleek, bold, and masculine layout to align with the brand’s target audience.
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Crafted pages for services, pricing, contact, and gallery with a clear user flow.
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Focused on high usability and fast load speeds across all devices.
✅ Mobile Optimization
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Optimized the mobile experience with thumb-friendly navigation, collapsible menus, and responsive content.
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Over 70% of traffic now stays longer due to enhanced mobile design.
✅ Local SEO Foundation
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Optimized the site with on-page SEO, business citations, and schema for local search.
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Created localized meta titles and descriptions to appear for “saloon near me” and related keywords.
✅ Lead Conversion Features
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Integrated contact forms and booking links throughout the site.
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Placed clear calls-to-action to prompt phone calls and walk-in visits.
✅ Brand Personality & Identity
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Incorporated high-quality images and sharp typography for a professional finish.
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Unified the online tone with the salon’s physical brand experience.
📊 Results That Matter:
📈 +90% increase in total site traffic over 45 days
📍 Ranked in Google’s Top 3 Local Results for key search terms
📱 2x improvement in mobile engagement and session duration
📞 Higher call volume and in-store visits reported
💬 Client Words:
“The new website gave Longhorn Decks a fresh, professional presence that truly represents the quality of our work. Clients often mention how easy it is to find us, explore our services, and get in touch. Since launching the site, we’ve seen better engagement and more qualified inquiries. We highly recommend their work.”
— Longhorn Decks
🔗 Explore the Live Site:
Need to upgrade your salon or local business website?
We specialize in websites that not only look amazing—but also get results.
📩 Contact Hyperlocal Marketing Solutions
